CASE STUDIES

PILATES MVMT STUDIO

@pilates.mvmt

THE CHALLENGE

We took over Pilates MVMT’s account halfway through their first year in business – 1800 followers and a handful of posts. The goal was simple: build a community and get people to visit the studio because they found it on social media first.

WHAT WE DID

Community-driven content strategy from day one. No paid ads, no algorithm tricks — just strategic content people genuinely wanted to consume and share. The result was 12x reach multiplication, meaning we reached 12 people for every follower we had. When content connects, communities amplify themselves.

TIME FRAME

3 months

385,000+

Content Views

420+

New Followers

+54.8%

Profile Visits

29,500

Accounts Reached

APEX SAILING

@apexsailing_

THE CHALLENGE

We took over the Apex Sailing account at its inception – 0 followers and 0 posts. The challenge wasn’t just growing an audience — it was making waves in adjacent spaces like racing, ownership, and entrepreneurship, and positioning Apex Sailing as a source of inspiration for sailors of all ages across all of those fields.

WHAT WE DID

Lifestyle-focused content people genuinely wanted to consume and share. We built a community of people who chose to be there because the content actually resonated — and as a result, we never had a single month of negative growth across the entire engagement.

TIME FRAME

120 days

280,000+

Content Views

198,700+

Accounts Reached

70.93%

Avg. Engagement Rate

640+

New Followers

PETROV BRIDAL BOUTIQUE

@petrov_bridal_boutique

THE CHALLENGE

Christine, the owner of Petrov Bridal, enlisted our content creation services to kickstart the boutique’s social media efforts for 2026. We were tasked with capturing updated branding imagery and a series of videos suitable for social media, paid ads, and their website landing page.

WHAT WE DID

We planned, executed and delivered a series of unscripted, interview-style videos to build trust organically and generate increased brand awareness for Petrov, and position them as a leader in the London, Ontario wedding scene. Upon posting the first video of the set, the results were immediate.

DELIVERABLES

6 post-ready videos and an edited photo gallery.

14,500+

Content Views

150+

New Followers

INFINITE MEDICAL SPA

@infinitemedicalspa

THE CHALLENGE

We worked with Infinite Medical Spa on a User Generated Content campaign for two treatments: Hydrafacial and Microneedling. The goal was to create a set of videos that target audiences at each stage of the customer lifecycle.

WHAT WE DID

We curated a set of 6 UGC-style videos, designed specifically for organic social and paid ad use. These targeted new and existing customers across demographics in the London and surrounding areas.

177,000+

Content Views

120,00+

Accounts Reached